product
Divine Wolf
cover design
Jade Rawlings
creative direction
Steve Teare
SPECIFICATIONS
Job name: Divine Wolf ebook cover
Total number: 1 (separate PDF file), embedded fonts, 300dpi
Final size: 8.5″ x 11″ verical
Files furnished: 1 PDF print ready via WeTransfer.com
Schedule: 2 weeks for prototype approval.
Creative Brief
1. Product Description
Divine Wolf sells orginal woodcut art from the book cover “Women Who Run with the Wolves”
2. Features Differentiating Divine Wolf
Brad Teare owns the iconic original art and rights of production.
Website is in progress. But “live.”
3. Target Audience
Radically independent women and their gift-giving male friends.
4. Deliverables
1 ebook cover PDF format.
5. Competition 
EXAMPLE art
6. Details on Tone, Message, and Style
The feeling is elegant. The audience is affluent females. Words to describe elegant include: distinguished, refined, sophisticated, polished, cultivated,, luxurious, and accomplished.
Colors include neutrals, grays, taupes, amethysts, aubergines, deep peridot, emerald, malachite greens, sapphire blues, ruby reds. Add for obvious opulence: metallic golds, silvers, bronzes, and coppers for accent contrast.
7. Typography: Sophisticated.
8.The cover copy
title 25 things you didn’t know about “Women Who Run with the Wolves.”
subtitle Interview with woodcut artist, Brad Teare
authors name Divine Wolf
genre fandom backstory
basic synopsis
See https://divinewolf.com/ homepage for reference.
The downloadable ebook is a freebie incentive in exchange for a fan’s email signup. It is a 12-pages PDF in question-and-answer format.
Unexpected Collaborative Design
