Smartphone boomstand for top-down shots built with repurposed off-the-shelf components.


Identity Design

Creative Direction
Steve Teare

Above: 2:30 minute video about the vlogging industry. Click to play.

Topshot camera video boom adapter.

Topshot boom adapter.

1. Product Description
Topshot is a sturdy vinyl and light metal gadget for suspending a smartphone camera. You can get shots that are impossible with a simple tripod. Topshot and microphone boomstand are lightweight portable gear for location shoots. It’s video gear for YouTube Creators. It eliminates shaky phone footage. Top-down video shots are adjustable to over 7 feet up – close to ceiling height.

The Topshot device adapter and boomstand combination are for smartphones. Width or length of the phone up to 2.8 to 3.5 inches. These dimensions include iPhone 8, 8plus, 7, 7plus, 6, 6plus, 5s, 5, Samsung Galaxy S10, S9, S8, S7, S6, S5, S4, S3.

Mobile phone cameras allow publishing YouTube video content as fast as it’s recorded.

Microphone boomstand converted to video camera overhead boom.

Microphone boomstand converted to video camera overhead boom.

2. Features Differentiating Topshot
Great for recording video, taking pictures, or to use your phone as a webcam. Excellent for over-the-shoulder tutorials. No tools needed for setup.

Topshot is a strong industrial vinyl and metal construction. Fully-adjustable mount when used with a boomstand. Padded clamp fits most phones without having to remove their protective cases.

Topshot smartphone adapter clamps smooth and soft. Its protective-rubber provides cushion and prevent scratching. A secure fit locks the smartphone position. The spring-loaded mount keeps the phone screen untouched. Don’t worry about scratching, cracking, or leaving screen marks. Swap out devices easily.

Topshot DESCRIPTION: Built of industrial vinyl and metal construction. Female 5/8″-27 standard microphone-stand thread to phone clamp. Fully-adjustable mount. Black boomstand not included. Padded clamp fits most phones without having to remove their protective cases (90mm or 3.5 inches).

  • Color – Flat black.
  • No tools required for setup.
  • Perfect for small studios.
  • Designed for small spaces and tight storage.
  • Durable innovation.
  • Hand-assembled in America.

Standard microphone stage boomstand: Black metal European-style tripod-base. Fast adjustments for sturdy and stable set up. 360-degree rotating, foldable, boom-arm stand.

  • Adjustable legs for placing on uneven surfaces.
  • Separate clutches for length and angle of boom.
  • Fast, non-slip boom swivel and height adjustments.
  • Stand height adjustable from 37″ – 58″
  • Boom length: Adds 30″ more height or reach, Leg length: 12″
  • Weight: 4.5lbs
  • Full height with Topshot added: 88 inches (7.3 feet)
Ballast stabilizer. Not included. Example only.

Ballast stabilizer. Not included. Example only.

3. Target Audience
YouTube video content creators educate their viewers about a particular subject. These are creative people – but some are educators. The personal vlog is an online video that records an individual delivering information. Many vloggers have five big personality traits such as:

  • Extraversion Outgoing and directing attention to things other than yourself. When a person likes going out all the time and being the center of attention.
  • Conscientiousness the quality of wishing to do one’s work or duty well and thoroughly.
  • Agreeableness Warm, friendly, and tactful. They have an optimistic view of human nature and get along well with others.
  • Neuroticism Moody. Experience feelings of anxiety, worry, fear, anger, frustration, envy, jealousy, guilt, depressed mood, and loneliness.
  • Openness to Experience Active imagination (fantasy), aesthetic sensitivity, attentiveness to inner feelings, preference for variety, and intellectual curiosity.

Factors that play in the vlog creation process are:

  • placement of camera
  • lighting
  • location
  • amount of time spent looking at the camera
  • pitch
  • delivery
  • amount of interactions

YouTube ranks among the top three most-visited sites on the web.

A video blog or vlog is a form of blog and web television. Vlog entries often combine embedded video with supporting text and images. Vloggers record entries in one take or cut many parts.

Vlogging is a giant community where people release information that they want. Vlogs are a unique way for people to help people. Vlogs deliver deeper context through imagery.

Mobile phone cameras allow publishing of video content to the Web immediately.

Vlogger Heroes:

Young stars are born every day. They inspire wannabe videographers. Reaching the top ten highest-paid YouTubers requires patience, hard work and most of all a stroke of luck. Many people want to share their skills, thoughts, and ideas with the rest of the world. But vlogging also demands a lot of creativity and dedication.

4. Deliverables
A PDF booklet containing Topshot product identity. This serves as an in-house brand manual or style guide. The manual is the guide to keep the future design consistent and maintain continuity. Plus it includes examples of violations of brand usage. This booklet makes the brand understandable and repeatable.


  • Typography
  • Symbols
  • Icons
  • Hex color palette: primary, secondary, and accent.
  • Image style / photography
  • Sample layout (wireframe) for web store catalog page
  • Sample page layouts and grids for future PDF instruction “How to build” eBook.

5. Competition

6. Details on Tone, Message, and Style
The feeling is powerful, technical, and durable. Professional photography gadgets are traditionally black to reduce errant light reflection. This color improves product inference (fitting in with audience expectation).

The palette is not limited to black – but black is dominant. The other colors should feel youthful, energetic, and creative. Slick, smooth, or glossy accents.

7. Typography
The website will use a fast-loading utilitarian mobile system fonts. We will not use web-fonts (aka Google Fonts). The final product includes “How to build Topshot” PDF download. The ebook is a separate, future project based on the Topshot identity.

8. Ownership
Steve Teare

Unexpected Collaborative Design